‘Out of Fashion’ explores the growing interaction between the fashion industry and independent filmmaking. In Signals, IFFR devotes attention to current and historical developments in the area of film.
The themed programme Out of Fashion shows how fashion houses, avant-garde designers and young, as yet undiscovered fashion designers are using film, video and online media to realise, distribute and sell their designs and visions. The creativity of fashion designers has long been reflected in the arts – particularly in the film world (in costume design). Video and online applications have given an impulse to the possibilities for designers and fashion houses to profile themselves and develop artistically in new ways.
As a result, interaction between independent filmmakers and fashion houses has increased markedly in recent years. In Out of Fashion, IFFR programmer Inge de Leeuw will be bringing together recent films and video art through which designers and fashion houses have presented themselves in artistically challenging and innovative ways. Out of Fashion shows that filmmakers enjoy a great deal of freedom when making commissioned works. Examples include First Spring by Chinese artist Yang Fudong (made for Prada) and Wonderwood by British/US filmmakers Quay Brothers for Comme des Garçons.
Out of Fashion will be showing the documentary Pyuupiru 2001-2008 by Daishi Matsunaga, which examines the work and life of the Japanese fashion designer and transgender artist. A work by Pyuupiru is also included in the H+F Fashion on the Edge exhibition in Museum Boijmans Van Beuningen (Rotterdam, 16 October 2010 to 30 January 2011).
In cooperation with IFFR, Premsela (Dutch Platform for Design and Fashion, Amsterdam) is organising four programmes that examine the interfaces between fashion and film.