The International Film Festival Rotterdam is bringing the successful interactive installation “Home Movie Factory” by French filmmaker Michel Gondry to the Netherlands. Following the example of Jack Black and Mos Def in Gondry’s film
Be Kind, Rewind (2008), the installation gives participants the opportunity and resources to make a short film in under three hours. Gondry will open the installation in Rotterdam on 26 January 2012 and it will run until 5 March 2012.
Participation in the Home Movie Factory is free, and requires no special training or knowledge. Ready-to-use film sets and equipment make an infinite number of storylines possible. Each small group of participants gets to work independently and has creative control over all aspects of the project, including the genre and title of their film, the script, and the acting and actual filming. After three hours, participants are able to see a screening of their film and are given DVD copies of the final product.
Each film is also available to watch in the video store for all visitors upon request.
Gondry created the Home Movie Factory upon the idea that filmmaker creativity should be cultivated and shared as much as possible. After many successful runs in New York, São Paulo, Rio de Janeiro and Paris last winter, Rotterdam will be the first of these Factories to be featured in an official film festival.
Michel Gondry will be attending the opening of the Home Movie Factory on Thursday, January 26 2012 during the IFFR in the exhibition space Roodkapje ROTTTERDAM, Meent 119-133 in Rotterdam.